Salt Genie

Salt Genie is a revolutionary Salt and Pepper shaker that eliminates moisture from the contents of the shaker. Salt Genie supplied us with a prototype product, packaging and the brand logo. Shine used these elements to design the packaging graphics and suggest other formats for the packaging along with key colour schemes for the actual product. We also created freestanding and counter top dispenser units, shelf hanging dispensers, leaflets and wobblers to show the retailer how they could support sales. Shine created trend mood boards to show potential retailers how the product could be manufactured in the latest eye catching colourways to two different markets, domestic kitchen user and the camping and outdoors markets. Salt Genie were successful in getting orders from several large national retailers.

^ Packaging for the Kitchen Market
^ Counter Top Display Unit and Freestanding Display Unit (FSDU)
^ Illustration and style-setting
^ Exhibition Pop-Up Display
^ Mood Boards were created to predict the seasons trend colours
^ Trend colours were tested with retailers in many configurations
^ Twin pack designs for the camping/leisure industry and the domestic kitchen market
^ The final packaging was shown in three different colourways
^ A premium metallic option shown in clear plastic tube packaging
^ Premium option illustrated in the clear cube packaging

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